Harry Kane - Skechers

This project was created with Harry Kane and engineered to perform on social. The original idea came from the agency, Rising Ballers, and I helped developed the concept in detail and bring it to life, shaping how it would look, feel, and land with an online audience. Every creative decision was made with shareability in mind.

We had just five minutes with Harry, so success came down to preparation. The shoot was built to be fast, simple, and effective, with all complexity pushed into the planning and post-production. By keeping the execution tight and intentional, the final piece did exactly what it was designed to do and reached far beyond the initial release.