Puma Social Content
The ambition was to build a mystic world for the boot to exist within — a visual universe shaped by the colourway itself. The idea was simple: when a player thinks of the boot, they’re instantly taken back to this world.
As with most social-first football shoots, time with players is minimal. The concept leaned into that reality, capturing clean, efficient plates on set and pushing the spectacle into post-production, where the real transformation happens.
The focus was on doing more with less — extracting maximum impact from minimal on-set time through careful planning, clean capture, and considered post-production. Designed specifically for social, the work balances immediacy with detail — bold enough to stop the scroll, layered enough to reward a second look.
Below is a look behind the scenes of the shoot, alongside a breakdown of the editing and VFX workflow that brought the world to life.